Frankly, like everybody else, I’m feeling my way here. But I can give you some insight as to what’s changed, so with a tip ‘o the Captain Digital helmet to Wired Magazine, here’s a guide to what’s in and what’s out:

So what does this mean to your marketing? Depends on the client. If you’re a marketer, it’s your job to start helping your clients realize that it’s a new world out there, and you can’t think “business as usual” – if they expect to survive. If you’re into retail, start emphasizing Lay-a-way over credit. If you’re in the luxury goods biz, start thinking about bolstering your lower end lines. If you’re in a market that’s sporting a trend, follow it.

That’s my advice. I’m sure there are other trends out there I haven’t touched on, but I think you get the idea. Keep your heads low, your eyes and ears open, and keep those track shoes on. You’re gonna need ‘em.