Posts Tagged “Palin”

I’m increasingly interested in cause and effect, and patterns. Part of that has to do with my ‘day job’ as a marketer. Part has to do with my hobby of practicing sleight-of-hand magic. (The two relate more closely, sometimes, than I’d care to admit.)

When I see a great magician, like everybody else in the audience, I try to figure out how the illusion works. It’s quite a bit easier to figure out the mechanics of it, once you know the secret. The same is true about big marketing projects – the best marketing is invisible…you don’t notice it, and it seems as though everything just happened spontaneously. Read the rest of this entry »

Appologies to Marshall McLuhan, but have you noticed what’s going on in the Presidential sweepstakes lately? The slogans, they are a-changin’, and when slogans change, you can bet your bottom contribution that there’s a major shakeup in the campaign strategies.

Early on, McCain latched onto the “Maverick” brand as his own. He doggedly trotted out his willingness to go against his own party, and be his own man. This consistency helped, but it was never the home run he was hoping for. Lately, he’s gone with “Country First” – a not-so-subtle jab at Barack “Citizen of the World” Obama.

The latest change is from the Obama camp. Read the rest of this entry »