Posts Tagged “plan”

It takes a lot of discipline to be a good marketer. A lot of people think that good marketing just happens – sort of a “big bang” of ideas, without any backstory as to where all that creative matter came from. Count me as one who believes in “intelligent design” as applied to marketing. (For the record, I’m an “intelligent design” adherent when it comes to creation, too. One of my favorite creation jokes is where a bunch of scientists go to God and say, “We can create life – we don’t need you.” God says, “Okay…let’s see.” The scientists reply, “FIrst, we take this dirt…” God interrupts, and says, “Not so fast…use your own dirt.”)

Anyway, a lot of the people I talk with/consult for/deal with have a very, shall we say “organic” view of marketing. Sort of like that cartoon by S. Harris:

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