Posts Tagged “politics”

The following is a true story. The names have been changed, not to protect the innocent, but because the guilty are litigeous weasels that would like nothing better than to sue me for telling the truth.

Some time ago, I was the Creative Director of an in-house agency for a software publisher. We’ll call them…um…”MacroGraphics.” I ran a group of creatives known internally as the Creative Services Group.  As the company grew, internal politics reared it’s ugly head. As in many companies, when sales don’t meet projections or expectations, the first people to get blamed are the marketing guys. At MacroGraphics, this took the form of certain people in the sales department suggesting that the company hire an external agency. (I say this with absolute certainty, because one of the directors of sales was a golfing buddy of Stan Richards – head of the Richards Group – and had them come in to do a dog and pony show for the company…without giving me any advanced warning.)  After the Richards Group pitched us, I suggested that if we were really interested in outside help for Creative Services, that we shop around for the best shop to work with. I brought in Seth Werner (the guy that came up with the California Raisins Claymation spots) who was running the Dallas office of Bloom. (Might as well start at the top, right?) While I was busy setting up other meetings, the CEO of MacroGraphics asked me to interview a guy they’d worked with before, who ran a very small Dallas agency. We’ll call him “Jonathan Ricotta.” Read the rest of this entry »

After what seems like a decade of debates, centuries of commercials, and eons of excess, the day has come to vote, and put this madness to rest – for at least a few months. 

Thank God. 

No matter how the election turns out, I look forward to watching television broadcasts bereft of ads slinging mud, making unsubstantiated claims, and generally boring me to death. (Whoever came up with the idea for DVRs gets to jump the line into Heaven, in my book.) I can’t think of a more important election within my lifetime – or one that I’m more eager to see done and over. 

I voted over a week ago. I’m not alone…a staggering 46% of Texas Panhandle residents voted early. (By comparison, that’s close to the total number of ALL the people that voted in the last Presidential election – early voting, absentee voting, and regular voting combined.) 

The time for bending people’s ears about who’s the better candidate – and who will lead us down the road to destruction – is, mercifully, over. If you haven’t already voted, I encourage you to do so – no matter who you support. Voting is a precious right in America, and we should never take it for granted. Whoever is elected (fair and square, I hope and pray) faces some huge challenges – perhaps bigger challenges than any President in history will confront. I pray that God watches over this election and guides us all to vote for those who will put country before party, and what is right before ideology, working not as politicians, but as statesmen (and stateswomen) and servants of We the People. 

Now go vote and let’s get this thing over with, so the nation can begin to heal from this long, divisive campaign.

If you wanna learn something about marketing, look no farther than national politics. People don’t really elect politicians. The elect their perception of who the politician is, what they perceive he or she stands for, and how well the image they project resonates with the perceptions the public has of them. So, when you think about it, what you’re really doing is listening to the stories the candidates tell. You vote for the story you like better – or more specifically, not just the story, but how good a job the storytellers do in selling the story.

In politics, the story – the narrative is everything. The candidates want to control their own story. At one time, the media was both a conduit for enabling the candidate to get their story to the public, and a watchdog that monitored the candidates story for veracity. Today, the media has largely put both those roles in the background, and taken on the dischordant roll of kingmaker. Read the rest of this entry »

Politics fascinates me. And nothing is more interesting to me to see how candidates are marketing themselves.

Obama is the “New!” “Fresh!” “Improved!” candiate.

McCain is the candidate for those who value “Different,” “Independent,” and “Maverick.”

Hillary was the “Traditional” candidate, with “Liberal” and “Progressive” values.

Only it’s all a lie. A big fat marketing lie. Read the rest of this entry »