Posts Tagged “Progressive”

When I was a small child, I am told, I used to run out of the room when a TV show was on, but race back in, to watch the commercials with rapt attention. My parents found this behavior a bit odd, to say the least. Little did they know that I would grow up to be a marketing and advertising guy, where I would not only write about commercials, but write and direct them for a living. When I was young, it was difficult to defend this behavior. As an adult, I know realize that a 30 second commercial (at least the good ones) have average budgets similar to a 30-second sitcom, with better acting, tighter scripts, far better special effects and production values, and more compelling content.  Read the rest of this entry »