Posts Tagged “redesign”

all things come to them's that wait.

I love Jack in the Box. Seriously. I love their food (the cheddar potato wedges are to die for). I love their commercials. I love their whole attitude and persona. I’m a huge fan. I think the entire “Jack” character is simply brilliant. Which is why I’m nothing short of stunned regarding the recent remake of the jackinthebox.com corporate website. Don’t get me wrong. It’s attractive. It’s cool. It’s got the content (the commercials) everyone wants to see. But you’d think it was designed by someone mainlining Heinz ketchup. Slow doesn’t begin to describe it. And slow = death on the web.

Now understand that I’ve got a lot of experience building rich media websites. Read the rest of this entry »

As a marketing guy, I believe the smartest thing I can do to stay sharp is to spend a part of each day keeping up with what others are doing – and saying – in the world of marketing. In particular, I like to look at TV ads (go figure), listen to commercial radio, flip through magazines, and read the trades. I also enjoy reading marketing blogs, especially those written by people whose opinions I respect and value. Exhibit A: Ries’ Pieces, a marketing blog penned by Laura Ries. Laura is a crack marketer in her own right (you’ve likely seen her on one of the cable news channels) and author, and is the daughter of Al Ries, for my money, one of the living ‘gods of marketing.’ The senior Ries, along with his then-partner, Jack Trout, wrote a couple of the most influential books on marketing ever, including Positioning, the bible for how to view your brand within your marketspace.

I was reading Laura’s blog the other day, and noted her comments on the re-packaging/re-branding of Tropicana orange juice. I hadn’t noticed that Tropicana had changed their packaging prior to this, so I made it a point to visit the refrigerated section of my local grocery emporium, just to see what all the hubbub was about.What I found was…interesting. My conclusion was that, while Ms. Ries makes some incredibly valid and insightful points, there were a couple of things she missed. To wit… Read the rest of this entry »