Posts Tagged “sincerity”

I’m increasingly interested in cause and effect, and patterns. Part of that has to do with my ‘day job’ as a marketer. Part has to do with my hobby of practicing sleight-of-hand magic. (The two relate more closely, sometimes, than I’d care to admit.)

When I see a great magician, like everybody else in the audience, I try to figure out how the illusion works. It’s quite a bit easier to figure out the mechanics of it, once you know the secret. The same is true about big marketing projects – the best marketing is invisible…you don’t notice it, and it seems as though everything just happened spontaneously. Read the rest of this entry »