Brain-dead marketing: Pepsi Throwback
Posted by: admin in advertising, marketing, tags: cane sugar, carbonated beverage, Coca-Cola, Coke, HFCS, high fructose corn syrup, marketing, Mountain Dew, Pepsi, soda, soda pop, soft drink, sugar water, sugarcane, sweetner, throwback
Pepsi Throwback: An idea who's time has come...and gone.
I admit it. I love colas. Far more than I should. In fact, when I wanna lose weight (which is most of the time), I swear off them (or swear at them), as it’s a great way to eliminate empty calories from my diet. But oh, what I lose when I do so…that rush I get with the morning’s first intake of caffeine! The bite of the cola as it trickles across my palette. The joy of cola, indeed.
But since I was a kid, colas – virtually ANY colas – have become a mere shadow of themselves, thanks to bottlers’ ever-changing formulas designed to save a buck. I speak of the vile change from the traditional pure cane sugar to the concoction known as “high-fructose corn syrup,” A.K.A.: “HFCS.” If you have a can or bottle of your carbonated sugar water beverage of choice at hand, feel free to take a gander at the ingredients. I’ll wait… Read the rest of this entry »
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