Posts Tagged “Spike”

I’m a huge fan of animated cartoons. One of the bright spots in the 90′s was the Steven Spielberg-produced Animaniacs, a series which proved that it was still possible to create funny, acerbic, satirical cartoons that would appeal to both children and adults. Two of the stars of the series were two lab mice (who’s genes had been spliced), Pinky and The Brain. Pinky was an idiot savant with a goofy, slightly Aussie-sounding dialect, while The Brain was a masterful take on Orson Welles. (Go to YouTube.com and search for “Pinky and The Brain” – I’ll wait.)

Back? Good. Now that you’re familiar with Pinky and The Brain, you’ve probably heard The Brain tell Pinky more than once, “Focus, Pinky…focus.” Pinky was something of a free spirit, easily distracted by the here and now, and frequently distracted from the overall plan.

If you’ve been wondering where I’m going with this, wonder no more. In marketing, you’re screwing up if you’re channeling Pinky. Let me explain, with some real life examples… Read the rest of this entry »