The game has defied my expectations, to say the least. Not so the spots – with only a couple of standouts (from the usual suspects) the Super ads have been anything but. Here’s my spin on the second part of the festivities…
Halftime/Second Half
The GOOD:
NBC: LMAO. Normally, network spots promoting their lineup of shows are pretty lame, or just embarrassing (like the NBC “I’m feelin’ allright” spot earlier). This one was funny, and somewhat reminiscent of the eTrade “Money Coming Out of His Wazoo” spot from the 2000 Super Bowl. Wouldn’t make me watch their shows – but a nice effort, nonetheless. Read the rest of this entry »
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All the Marbles.
As a service to those that TiVO pas the spots to watch the game (both of you), here’s my crack analysis of the Super Bowl spots – at least the ones that stood out for me, for whatever reason.
First Half
The GOOD:
Doritos: Crystal Ball. I laughed out loud at this one. You could see it coming, and it was still funny. I like funny. Memorable. People will be talking about this one tomorrow.
Doritos: Crunch. Another laugh-out-loud, funny spot. Gotta get me some of those chips. So far, Doritos looks like the clear winner in the Super Bowl spot contest.
Castrol: EdgeMonkeys.com. Funny spot. Not sure if it sells oil, but it’s got enough connection to the product to make me remember the brand. Which is a good thing.
Pepsi Max: I’m Good. Very funny spot, as long as you like slapstick, physical comedy. (I do.) It’s definitely a spot that will appeal to guys…and 10 year old girls. Wives…not so much. The concept of a “cola for men” is a bit iffy to me, but I’m willing to listen.
eTrade: Golf. Loved it. The idea of this baby playing golf, with his excess of ‘tude? Classic. Read the rest of this entry »
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