Posts Tagged “thetruthaboutcars.com”

I’ll admit it. I just don’t get it. You see, in my years as a marketer, I’ve learned that the fundamental principle behind just about every human interaction is that if you can make someone’s job easier, it makes it easy to get what you want. For instance, if you wanna get ink, write a story with a compelling angle and pitch it to an editor. If it hits the mark, they’ll take it – they get a free story and you get the publicity you need. So when all the brouhaha about Detroit’s Big Three hit the headlines, I realized that there was an opportunity there for a friend of mine. What I didn’t realize, is how difficult it is proving to turn that opportunity into a success story. Read the rest of this entry »