Why icons work.
Posted by: admin in marketing, tags: 7-Up Spot, icons, Jack in the Box, Jolly Green Giant, Lil' Sprout, Mr. Peanut, Snap Crackle and Pop, Speedy AlkaSeltzer, Taco Bell dog, Tony the Tiger, Toucan SamI love advertising icons. And I collect them. Seriously. My office has an ever-growing collection of advertising icons, from PVC figurines of Mr. Peanut and Toucan Sam (Froot Loops) and Snap, Crackle, & Pop bobble heads, to plush figures of Tony the Tiger and the Taco Bell Chihuahua. If it’s an ad icon, I either have it – or want it.
I got to thinking about that the other day, when a friend saw my office for the first time, and commented on the collection. Why do I love advertising icons so much? After thinking about it for a while, I’ve come up with some reasons why I do – and why I’m not alone in this. Read the rest of this entry »
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